Citi has announced the launch of Citi Pay, a digital wallet, designed to compete with Apple Pay and Google Pay. The wallet, which has been in development for over a year, provides users with a secure and convenient way to make payments using their mobile devices.
Wallet Features
The wallet includes a range of features, including real-time transaction tracking, advanced security measures, and rewards programs. According to Citi, the wallet has already shown significant promise, with a 25% year-over-year increase in mobile payment adoption.
The launch of Citi Pay marks Citi's first major foray into the digital wallet space, demonstrating the company's growing interest in emerging technologies.
'Our goal is to provide our customers with the most secure and convenient digital payment experience available,' said Jane Fraser, CEO of Citi.