Spotify has launched a new personalized podcasting service, marking a significant expansion of the company's podcasting offerings. The service, called 'Spotify Podcasts,' uses machine learning algorithms to recommend podcasts to users based on their listening habits.
Background
Spotify has been investing heavily in podcasting in recent years, with the company launching a range of new podcasting services, including Spotify Podcasts and Anchor. The new personalized podcasting service is designed to help Spotify expand its market share in the podcasting industry.
Spotify's personalized podcasting service has seen a 75% engagement rate, with users listening to an average of 2 hours of podcast content per day.
'We're excited to bring this new service to our users,' said a Spotify spokesperson.