YouTube has announced a new partnership with Shopify to enhance its e-commerce offerings. The partnership will see YouTube integrate Shopify's e-commerce platform into its video sharing service, allowing creators to sell products directly to their viewers.
Background
YouTube has been investing heavily in e-commerce in recent years, with the company launching a range of new e-commerce features, including shopping carts and product recommendations. The partnership with Shopify is designed to help YouTube expand its e-commerce offerings and provide creators with new ways to monetize their content.
YouTube's e-commerce sales have increased by 40% year-over-year, with the company planning to expand its e-commerce offerings to over 100 countries in the next year.
'We're excited to partner with Shopify to bring this new functionality to our creators,' said a YouTube spokesperson.